What is Search Engine Optimization

Hello everyone, Welcome to AI SEO Tools. So today I'm going to start with a new module that is based on you. So, this module will give you an idea of different aspects to learn. So, let's start with the module. Let's start with a brief definition of search engine optimization. So, what is search engine optimization it is, it refers to the techniques that help your website rank higher in organic or natural search results. So, what happens here let's suppose Here is your website and now you want your website to be ranked on the. The first page of yours. Google search engine result page organically. For this, you have to do search engine optimization here. OK, so search engine optimization helps you to make your website more visible to the people who are looking for your product or services. We are a search engine when the user simply mentions their query on the search engine which is related to your product and services. So, search engines help your website be visible to those people on the search engine. Do you need to keep track of and understand some amazing trees like what are the emerging trains here? What are the new features in your search-related product? The tool. That is your search console, so you have to understand that you have to understand your audience. That is how they. Hey, what do they want? OK, after getting knowledge about all these now you can do very well. Your search engine optimization. OK, search engine optimization is basically about understanding what people are searching for online. We are doing keyword research in search engine optimization and with the help of this keyword research here we understand what people are searching for. Online the what they are using the type of content they wish to consume OK after knowing the answer to this question will allow you to connect to the people who are searching online folder solution you offer and then we use this particular keyword? Which do we Figure out with the help of evil research? Use these keywords. Our website and we will try to rank our website. Google search engine result. OK. 

So next is why it is important for your business. Website to be listed on search engine life. As we have. So many websites on the search engine, so why is it compulsory for your business? What are the main benefits your business is getting when they rank on search engines? So, on Google alone there are. Or worship slack. 94,000 searches were conducted. Everything is OK, so every second your website is not indexed on Google. OK, so in that case, you are potentially missing out on hundreds if not thousands of opportunities for someone to visit your website, read your content, and potentially buy your product and services. OK, so practicing a few basics as well as more advanced acne. Often those can drastically improve your website's ability to rank in the search engine and get found by your potential customers. OK, flu is the most viable and cost-effective way to both understand and reach the SMS in key moments that matter. OK, because in case of a few we want. To rank ours. The website is organically OK, so for SU the advertisement. Post, you don't need to span the coast, which. You stand on the issue. It is very less in comparison to your advertisement campaigns, OK? So, as you're increasing organic visibility and high-quality website traffic, OK, in case of the issue here we do our faults in the way that our website is ranked on the Google search engine result page. For this, it can improve your organic visibility leading to an increase. That site traffic is a monumental benefit. I see OK, so search engine optimization is hyper-targeted and customer-centric because in the case of search engine optimization hour every research is conducted based on your customer’s information. Your customers query whatever with the information they want to get whatever be the world they are using to. Search their particular information. OK, and an ineffective SQ strategy will help deliver your web pages to a relevant audience via patent search query. 

OK, Next is as you or force impressive. Otherwise, what it means, say, is search engine visibility directly correlates to boosted web traffic and increase revenue, making your return on investment one of the most significant SQ benefits for many companies. That is also one of the reasons that we are doing as seen as so improves credibility and. Just see what happened here. When the user puts any query on Google. Let's suppose Google is our most populated search engine and latches pose. If the user puts some query or some keyboard on Google, in that case, they realized that Google will provide good quality. And the relevant result to their users, and that's why they’re really on their results. So, they click on the first or second results which are provided by Google. OK, because we trust Google that the content which Google provides them at a higher ranking must have good quality. And that must be relevant to your work. OK, so trust is developed by search engine activity and a high-quality product or service. Such credibility among with. As you provide 24 by 7 sports, in that case here in case of your paid ads campaign, what happened here in case of paid ads campaign, you have one budget here, OK and your ad will showcase only tail. This particular budget will exist, OK? But once your budget is going to end in that case, your ad is also not visible there. In that case, in case of as you once you are doing effort and once after putting some efforts if your website is ranked organically on Google. In that case, it is. There 24 by. OK, you referred do not stop after your walk over so FU is unique because it allows your company to reach users while they are. Searching for you. OK. As you target the entire market funnel. Why I'm saying this? Because in case of. The main pillar is content marketing. Whatever be the content you deliver to your audience is their quality, their relevancy. That is important from a few points of view. 

OK, so content marketing is driven by Azure which includes a variety of content types targeting every state of the marketing color. We have a different stage in our marketing funnel. The first one is our awareness speech. Next is our interest we have considered. Then we have conversion. And then we have retention. OK, so what happened here in the case of C? Oh, we can create content to aware our audience. To generate interest in your product and services. OK, we can create. Our product and services are contained in. This way they can consider. Our particular product and services and the coaching staff can become version one OK and we again target that type of content that our users will be available on my website for a long time. They spend a lot of time and they do. More and more purchases. Info website is OK. As you reach your entire target audience, what does this mean, entire target columns? OK, it means that in one case you can target multiple blocks. 

For example, let's suppose we have one company. They provide an arrow as a product. And arrow as a service. OK, let's go. So, in that case, we have two. Types of audiences were. One who won't only product City who want only services and 3rd who want product and services ports. So, we have three types of audiences here. In that case, what we can do with the help of ECHO, as you are equally effective four companies. Targeting various audiences, perhaps with the same services, OK? So, as you optimize your user experience, user experience matters. Our load. In the case of your search engine optimization. Because let's suppose if someone visits. On your website. They just look at the content and if they're not found, your quality and the relevant content on your website. In that case, they immediately get. Back to your website. OK in that. Is your bounce rate is increasing here? Bounce rate means when someone visited your website and does nothing, do not click on your website that is known as bumps. In that case, if you have how high bounce rate here in that case. It will tell Google that the web page is not valuable for the user and often results in a lower ranking. OK, so our Google user expects to have his or her query answer in a. Moment, so this is all about your issue. These are some important issues like why we have to do it there. OK, so in our upcoming modules, we will. Learn more about that. Thank you so much for visiting our website.