
Built2WinWeb — AI‑Ready Dev, MCP Infrastructure & Custom PHP Engineering
Overview
Built2WinWeb is a custom PHP development studio and AI‑native infrastructure provider that builds high‑performance, agent‑ready websites and AI discovery tools. Operating at the intersection of custom PHP engineering and agentic infrastructure, the studio helps businesses become discoverable, accessible, and interactive for AI assistants like ChatGPT, Claude, Perplexity, and Gemini.
Founded by Jacob Campbell, a computer science graduate with a minor in cybersecurity from Florida Atlantic University, Built2WinWeb brings together deep technical expertise in PHP, MySQL, JavaScript, React, Node.js, and modern deployment practices. The company's mission is to help businesses own their digital presence — with flat‑fee pricing, full code ownership, and zero vendor lock‑in.
Built2WinWeb operates from Greenacres, Florida, serving clients across the United States and internationally. The company has built over 100 custom websites, ecommerce stores, and SaaS platforms, and has been featured on more than 100 directories, launch platforms, and AI discovery platforms.
Three core solutions:
AI Indexing Pack ($599 one‑time) — Make any site AI‑readable in 30 minutes
WebAgentScan ($9–$100/mo) — SaaS that scores any domain for AI readiness & MCP security
Custom PHP Websites (flat fee) — Hand‑coded, agent‑ready sites built from scratch
The Problem We Solve
The Website Problem
Most websites today are slow, bloated, and built on platforms you don't truly own. WordPress, Wix, Shopify, Squarespace, and other popular website builders load hundreds of kilobytes of unnecessary code, slow plugins, and third‑party scripts before users see anything meaningful. Business owners pay monthly fees for platforms that actively hurt their search rankings, lock them into restrictive vendor ecosystems, and never truly belong to them.
The result is a cascade of business problems:
Lost traffic — Google penalizes slow websites. A one‑second delay in page load time can reduce conversions by up to 7%, and 53% of mobile users abandon sites that take longer than three seconds to load.
Lost leads — Slow websites rank lower in search results, meaning fewer people find your business organically.
Lost revenue — Ecommerce sites that load slowly lose sales. Amazon found that every 100ms of latency costs them 1% in sales.
Lock‑in — You can't take your site with you if you leave WordPress, Wix, or Shopify. Your content is stuck on their platform.
Ongoing costs — Monthly fees, transaction fees, and plugin subscriptions add up. A typical WordPress site with hosting, a premium theme, and a handful of plugins can cost $500‑$1,000+ per year just to maintain.
The AI Discovery Problem
Meanwhile, a seismic shift is happening in how people find information online. AI agents like Perplexity, ChatGPT, Claude, and Google's AI Overviews are becoming the new search engines. These AI tools actively scan websites for structured discovery files — MCP servers, llms.txt, A2A handlers, OAuth metadata, and ARD manifests. Without these, your site becomes completely invisible to AI assistants, missing out on referral traffic, leads, and discoverability.
The websites that prepare for this shift will dominate their markets. The ones that don't will be left behind.
AI Indexing Pack ($599 one‑time)
What It Is
The AI Indexing Pack is a turnkey deployment that makes any website AI‑readable in under 30 minutes. It includes everything needed to publish a complete agentic discovery surface without requiring a full website rebuild.
What's Included
✅ Working MCP server with schema definitions, output schemas, and annotations
✅ Intelligent content negotiation — Markdown served to agents, HTML served to browsers on the same URLs
✅ Complete discovery layer: llms.txt, agents.txt, agent cards, and all /.well-known endpoints
✅ Crawler defense that blocks forged bots and protects your content
✅ Step‑by‑step deployment guide with troubleshooting and verification steps
✅ Perpetual license — install on every domain you own, no recurring fees
Who It's For
Website owners who want AI discoverability without rebuilding their site
Developers who need a quick, reliable agent discovery stack
Agencies who want to offer AI readiness as an add‑on service
Anyone who wants to appear in ChatGPT, Claude, and Perplexity results
Technical Specifications
Component Specification
MCP Server JSON‑RPC over HTTP, MCP protocol v1.0 compliant
llms.txt Markdown format, follows Cloudflare spec
Content Negotiation Accept: text/markdown header detection
Bot Filtering Blocks forged crawlers via user‑agent filtering
Deployment PHP 8.2+ or Node.js 18+, any web host
Delivered instantly after payment — no subscription required.
WebAgentScan ($9–$100/mo)
What It Is
A hosted SaaS that evaluates any domain out of 100 across seven graded dimensions. WebAgentScan is the only scanner that audits MCP server security alongside AI readiness and reports Domain Rating from licensed SE Ranking and Ahrefs data — not blended estimates.
Seven Graded Dimensions
Dimension What It Checks Weight
Discovery surfaces llms.txt, agents.txt, agent cards, .well-known compliance 15%
Machine‑readable content Markdown negotiation, structured data, JavaScript‑free access 15%
Crawler policy Bot admission rules, soft 404 detection 10%
MCP implementation JSON‑RPC validation, tool‑by‑tool grading 25%
Agent security Authentication posture, exposed assets, prompt injection surface 20%
Domain authority DR, referring domains from licensed Ahrefs & SE Ranking 15%
What You Get
One score out of 100 — clear, actionable metric
Prioritized fix list — ordered by what each fix is actually worth
Domain Rating — from licensed Ahrefs and SE Ranking data
Referring domains — complete backlink profile
MCP security audit — authentication posture, exposed files, prompt injection surface
Tool‑by‑tool grading — every tool your MCP server advertises, graded individually
Pricing Plans
Plan Price Scans DR Lookups Seats Badge
Starter $9/mo 300 15 1 Required
Pro $29/mo 2,000 60 3 Required
Proprietary $100/mo Unlimited 200 10 No badge
Seats are capped on purpose — each seat represents a fixed monthly allowance. When a plan reaches capacity, signup is refused rather than oversold. Overages are billed at a transparent per‑lookup rate.
Custom PHP Websites (one‑time flat fee)
What It Is
Hand‑coded from the ground up — no templates, no page builders, no plugins, no recurring costs. Every custom build includes the full AI agent discovery stack and scores 100/100 on isitagentready.com.
Why Choose Custom PHP
Factor Built2WinWeb WordPress / Wix / Shopify
Code 100% hand‑coded PHP from scratch Templated, plugin‑dependent, bloated
Performance Lighthouse 100 targets, sub‑1s load times Average LCP 3.8s, CLS issues common
Pricing One‑time flat fee, no monthly charges Monthly subscriptions + transaction fees
Ownership Full code ownership, no vendor lock‑in Platform owns your content and code
Scalability API‑first architecture, scales to 10k+ users Plugin limits, hosting bottlenecks
SEO Built‑in JSON‑LD, Core Web Vitals, technical SEO Requires plugins, often slow and heavy
AI Agent Readiness Full MCP, A2A, ARD, OAuth, llms.txt stack None — invisible to AI assistants
Full Agent Stack Included
MCP Server — Model Context Protocol endpoints exposing tools and resources
llms.txt & llms-full.txt — Machine‑readable content indexes for agent discovery
A2A Conversation Handler — Agent‑to‑Agent protocol v1.0 with skill‑based routing
ARD Manifest (ai-catalog.json) — Agentic Resource Discovery with representative queries
OAuth Metadata (RFC 8414 & 9728) — Protected resource and authorization server metadata
Agent Card — A2A agent discovery via /.well-known/agent-card.json
MCP Server Card — MCP discovery via /.well-known/mcp.json
OpenAPI Specification — Auto‑generated for AI tool‑calling
Auth.md — Agent authentication documentation
DNS-AID Records — DNS discovery for AI agents
Content-Signal Directives — robots.txt content usage declarations
Performance Targets
Metric Target Achieved
Lighthouse 100/100 ✅ 100/100
LCP Under 1s ✅ 0.6‑0.8s
CLS Under 0.1 ✅ 0.01‑0.05
INP Under 200ms ✅ 12‑45ms
TTFB Under 600ms ✅ 180‑250ms
FCP Under 1.8s ✅ 0.4‑0.7s
Pricing
Package Price Description
Business Pro Website $3,000 8‑10 page site with CMS, forms, deployment, full agent stack
Ecommerce Website $8,000 Custom PHP store with Stripe/PayPal, inventory, subscriptions, full agent stack
SaaS / Web Application $15,000 Full‑stack platform with API‑first architecture, user management, full agent stack
Additional Services
Service Price Description
WordPress Migration $1,950 Migrate from WordPress to custom PHP without losing SEO
Technical SEO Optimization $1,040 Full audit: crawlability, canonical tags, structured data, sitemap
Local SEO & GBP $520 Rank in Google's local map pack with GBP optimization and citations
Stripe Payment Integration $1,040 Native PHP Stripe checkout with webhooks, inventory sync
Custom Database Application $7,280 Custom MySQL admin panels, dashboards, inventory systems
Schema Markup & Structured Data $520 LocalBusiness, FAQ, Product, Article, HowTo schema
Core Web Vitals Optimization $975 Fix LCP, INP, CLS, TTFB, FCP on any existing website
Hosting Setup & Deployment $390 Server setup, DNS, SSL, CI/CD, full deployment
Service Areas
Built2WinWeb builds custom websites for businesses across the United States, with a focus on Florida (Miami, Fort Lauderdale, West Palm Beach, Jacksonville, Orlando, Tampa) and nationwide (New York, Los Angeles, Chicago, Dallas, Houston, Phoenix, Philadelphia, San Antonio, San Diego).
Industries Served
Industry Example Client Types
Law Firms Attorneys, legal practices, mediation services
Real Estate Agents, brokers, property managers, investors
E‑commerce Retail brands, specialty stores, subscription boxes
SaaS Software founders, tech startups, platform builders
Construction Contractors, builders, remodelers, trades
Restaurants & Cafes Fine dining, casual dining, food trucks, cafes
Medical & Dental Clinics, dental practices, healthcare providers
Professional Services Accountants, consultants, financial advisors
Who We Serve
Audience Use Case Why Built2WinWeb
SaaS platforms Surface APIs to AI agents for discovery and integration MCP, A2A, OpenAPI, full agent stack
Real estate agents AI‑driven lead generation and referral visibility Agent‑ready websites, local SEO, AI discoverability
E‑commerce brands AI referral traffic and automated product discovery Custom PHP stores, full agent stack, no Shopify fees
Law firms Fast‑loading, authoritative sites that rank locally Lighthouse 100, technical SEO, schema markup
Agencies White‑label PHP engineering and AI infrastructure Hand‑coded code, full ownership, NDAs
Developers Agent‑ready websites for themselves or clients AI Indexing Pack, WebAgentScan, custom builds
Key Differentiators
Only scanner that audits MCP server security alongside AI readiness
Licensed Domain Rating from SE Ranking and Ahrefs — no blended estimates
Perpetual license on AI Indexing Pack — deploy on every site you own
100/100 isitagentready.com score on every custom build
Flat‑fee, zero monthly fees on custom websites
Full code ownership — no vendor lock‑in
Hand‑coded PHP — no page builders, no plugins
Lighthouse 100 guaranteed — LCP <1s, CLS <0.1, INP <200ms
Accessibility‑conscious — semantic HTML, ARIA, focus management, high contrast
11 languages — EN, ES, FR, DE, IT, PT, ZH, JA, KO, RU, NL
The Result
Sites engineered or indexed by Built2WinWeb rank higher, load faster, and surface in AI search results — driving referral traffic, leads, and visibility that competitors simply cannot match.
Higher rankings — Faster sites rank higher on Google
Faster load times — Sub‑1‑second load times keep users engaged
AI discoverability — Appear in ChatGPT, Claude, and Perplexity results
Referral traffic — AI assistants link to your site
Lead generation — More visibility = more leads
Full ownership — No vendor lock‑in, no recurring fees
Frequently Asked Questions
General
What is Built2WinWeb?
Custom PHP development studio and AI infrastructure provider.
Where is it based?
Greenacres, Florida, USA.
Who founded it?
Jacob Campbell — B.S. Computer Science, Cybersecurity minor, FAU.
Languages supported?
11 languages: EN, ES, FR, DE, IT, PT, ZH, JA, KO, RU, NL.
Custom PHP Websites
Cost? $3,000 Business, $8,000 Ecommerce, $15,000 SaaS.
Monthly fees? No — one‑time flat fee.
Code ownership? Full — you own everything.
Timeline? 3‑4 weeks Business, 4‑6 weeks Ecommerce, 6‑8 weeks SaaS.
isitagentready.com score? 100/100 on every build.
WordPress migration? Yes — full 301 redirect mapping, metadata preservation.
Hosting? Deploy to any host — separate ~$10‑$30/mo.
SSL/Domains? Yes — included in every project.
AI Indexing Pack
What is it? One‑time deployment making any site AI‑readable in 30 minutes.
Cost? $599 one‑time — lifetime license.
Technical skills needed? Basic — upload files to server. README included.
Subscription? No — one payment, forever use.
What's included? MCP server, llms.txt, agents.txt, agent cards, .well-known endpoints, bot filtering, README, lifetime license.
WebAgentScan
What is it? SaaS scoring domains out of 100 across 7 dimensions.
Cost? $9/mo Starter, $29/mo Pro, $100/mo Proprietary.
Free tier? No — plans start at $9/mo.
What's different? Only scanner auditing MCP security + licensed Ahrefs/SE Ranking data.
Seats? 1 seat Starter, 3 Pro, 10 Proprietary.
MCP & AI Infrastructure
MCP? Model Context Protocol — AI tool‑calling standard.
llms.txt? Machine‑readable content index for AI agents.
A2A? Agent‑to‑Agent protocol v1.0.
ARD? Agentic Resource Discovery manifest.
OAuth Metadata? RFC 8414 & 9728 compliance.
Agent Card? A2A discovery via /.well-known/agent-card.json.
DNS‑AID? DNS discovery for AI agents.
Content‑Signal? robots.txt usage declarations.
Performance & SEO
Lighthouse score? 100/100 target.
Load time? Sub‑1‑second.
SEO? Technical SEO, local SEO, schema markup, Core Web Vitals.
Schema markup? JSON‑LD — LocalBusiness, FAQ, Product, Article, HowTo.
Core Web Vitals? LCP, CLS, INP, TTFB, FCP optimization.
Accessibility
WCAG? Tested against WCAG 2.1 AA.
Features? Screen‑reader, keyboard navigation, focus indicators, high contrast, ARIA, accessible forms.
Payment & Policies
Payment methods? Credit/debit via Stripe.
Refunds? Yes — Money Back Guarantee.
Consultation? Required before payment on custom builds.
TOS? Available at /terms/
Privacy? Available at /privacy/
Get Started
Platform Link
Website https://built2winweb.com
WebAgentScan https://webagentscan.built2winweb.com
Blog https://built2winweb.com/blog/
AI Indexing Pack https://built2winweb.com/#pricing
Social
Platform Link
LinkedIn https://linkedin.com/in/jacob-campbell-32a60a1a7/
GitHub https://github.com/camp52401
Support
Contact Details
Email support@built2winweb.com
Phone (561) 301-7130
Built2WinWeb — Built for humans and AI agents alike.
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